Marketing Presentation Mastery
Deliver High Impact Presentations
- Are you a product and domain expert with competent presentation skills?
- Do you want to take your presentations to the next level?
- Do you want to go beyond “competence” and make your presentations memorable?
Is Your Audience Listening to You?
Good Marketers create good content. Countless hours go into creating differentiated messages to promote benefits and value, and to fend off commoditization. But when it comes to delivery of the content in front of an audience, those same Marketers often settle for standard, competent delivery. They miss the opportunity to make their message stick and to use presentation mastery as a competitive weapon!
Master the Art of Captivating Your Audience Whether presenting to:
- Prospects at a major industry event
- Customers at the annual User Conference
- Global sales teams at the annual Sales Kickoff
- Press and Analysts on a global road show
…knowing how to successfully grab the attention of your audience and compel them to take action, is critical for all Marketing Executives and their teams. Learn powerful presentation techniques such as opening and closing “hooks”, vivid storytelling and metaphors to explain complex technologies, and physical movement and gestures. Transform your ability to:
- Entertain and engage your audience
- Maximize retention of key points
- Drive desired action
- Stand out from your competition – who are only “competent” presenters
The ExecCatalyst Difference
The Partners at ExecCatalyst™ are proven high-tech Marketing Executives with first-hand experience leading strategy and operations for Oracle, Salesforce.com, Siebel Systems and Business Objects, as well as fast-growth startups. Collectively, they’ve led and supported hundreds of events, conferences, roadshows, and customer and prospect meetings. With this expertise, ExecCatalyst has partnered with The Henderson Group to deliver a unique Marketing Presentation Mastery 2-day workshop exclusively for high-tech Marketing Executives and their teams.
About Marketing Presentation Mastery
Unlike traditional classroom presentation training where theory is conveyed but never translated back to the real work environment, Marketing Presentation Mastery is highly interactive, enables immediate impact to your work environment, and achieves maximum retention.
This workshop is highly interactive to maximize presentation skills development – more application, practice and coaching for you! Throughout the workshop, application of key concepts, skills, and technique are constantly reinforced with practice. You will experience an intensified 3-step process: 1) instruction 2) practice and 3) feedback so that you are in continuous active participation.
To drive more relevance in your “day job,” you will practice using your product, corporate or vision pitch. This approach delivers immediate impact compared to training where attendees struggle to apply learned skills because content is too far removed from real world application.
Valuable resources are provided to make certain that your lessons learned are not left behind in the classroom. You will receive a flash drive with recordings of your presentation practice and feedback sessions. Also, your resource binder will provide reference for future presentations. Finally, two (2) virtual 1:1 follow up coaching sessions will reinforce your learning in the context of your work environment.
- High impact marketing presentations
- Good vs. bad intros.
- Practice – Dramatic openings
- Presentation techniques and structure
- Practice – Authentic storytelling (video capture)
- Art of simplifying the complex
- Practice – Metaphors
- Group exercises
- Practice – Individual presentations (video capture)
Pricing and Credentials
Investment for the Marketing Presentation Mastery 2-day workshop is $1,500. This includes two (2) virtual 1:1 coaching sessions.
ExecCatalyst workshops have achieved an industry leading Net Promoter Score of 73 compared to best-in-class of 50. The Henderson Group has been delivering presentation training globally to Fortune 500 companies since 1990. The Partners of ExecCatalyst have held VP and CMO roles at leading Silicon Valley companies and bring the “high-tech marketing flare” to this unique offering to marketing professionals.